{"id":1203,"date":"2026-03-06T07:16:20","date_gmt":"2026-03-06T07:16:20","guid":{"rendered":"https:\/\/www.jeeltechsoft.com\/case-study\/?p=1203"},"modified":"2026-03-06T09:08:41","modified_gmt":"2026-03-06T09:08:41","slug":"how-seo-and-google-ads-scaled-pest-control-in-mumbai","status":"publish","type":"post","link":"https:\/\/www.jeeltechsoft.com\/case-study\/how-seo-and-google-ads-scaled-pest-control-in-mumbai\/","title":{"rendered":"How SEO &amp; Google Ads Scaled Pest Control in Mumbai"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1203\" class=\"elementor elementor-1203\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba7c9b6 e-con-full blog-banner-overlay2 e-flex e-con e-parent\" data-id=\"ba7c9b6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6e76502 e-flex e-con-boxed e-con e-child\" data-id=\"6e76502\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e52fde6 case-study-banner-title elementor-widget elementor-widget-heading\" data-id=\"e52fde6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Local SEO &amp; Paid Ads Success for a Pest Control Brand in Mumbai<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637d9a6 white-p elementor-widget elementor-widget-text-editor\" data-id=\"637d9a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In August 2021, a pan-India pest control service provider headquartered in Mumbai reached out to Jeel Techsoft to improve its online discoverability and lead generation. Although the brand already had a sleek and professionally designed website, it wasn\u2019t driving the results expected largely due to missing technical SEO, lack of optimized content, and a weak call-to-action structure. The goal was clear: increase organic traffic, improve keyword rankings for location-specific queries, and generate more direct service inquiries across multiple Indian cities.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a12a1cb e-flex e-con-boxed e-con e-child\" data-id=\"a12a1cb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c529b67 e-con-full e-flex e-con e-child\" data-id=\"c529b67\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9f7c9 elementor-widget elementor-widget-heading\" data-id=\"6f9f7c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Industry<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15e4bd8 cs-banner-p elementor-widget elementor-widget-text-editor\" data-id=\"15e4bd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"295\" data-end=\"320\">Pest Control Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-264b6a9 e-con-full e-flex e-con e-child\" data-id=\"264b6a9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29d3ef5 elementor-widget elementor-widget-heading\" data-id=\"29d3ef5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Client Location<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d9fe32 cs-banner-p elementor-widget elementor-widget-text-editor\" data-id=\"2d9fe32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>India<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b684c35 e-con-full e-flex e-con e-child\" data-id=\"b684c35\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f396c elementor-widget elementor-widget-heading\" data-id=\"d2f396c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Platform<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b30987 cs-banner-p elementor-widget elementor-widget-text-editor\" data-id=\"5b30987\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f637ae3 e-con-full e-flex e-con e-child\" data-id=\"f637ae3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7615006 elementor-widget elementor-widget-heading\" data-id=\"7615006\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Service <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35477f9 cs-banner-p elementor-widget elementor-widget-text-editor\" data-id=\"35477f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Local SEO &amp; Paid Ads<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9efc40d e-con-full e-flex e-con e-parent\" data-id=\"9efc40d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0943312 e-flex e-con-boxed e-con e-child\" data-id=\"0943312\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c6a1946 e-con-full e-flex e-con e-child\" data-id=\"c6a1946\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7617d93 title-underline elementor-widget elementor-widget-heading\" data-id=\"7617d93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business Background<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f60284 elementor-widget elementor-widget-text-editor\" data-id=\"1f60284\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This pest control brand has long been known for offering effective solutions in both residential and commercial segments. With operational coverage in key cities like Delhi, Pune, Ahmedabad, Bangalore, Kolkata, and Goa, they had built a strong offline reputation for safety, reliability, and long-term pest management. However, the growing competitive pressure in the digital space especially from newer, SEO-savvy startups meant they needed a serious push to re-establish digital dominance across local markets.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6bc4df e-flex e-con-boxed e-con e-child\" data-id=\"b6bc4df\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-157fbc9 e-con-full e-flex e-con e-child\" data-id=\"157fbc9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-84cc149 e-con-full e-flex e-con e-child\" data-id=\"84cc149\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21b556d elementor-widget elementor-widget-heading\" data-id=\"21b556d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd63fe9 e-con-full e-flex e-con e-child\" data-id=\"fd63fe9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9765c76 elementor-widget elementor-widget-text-editor\" data-id=\"9765c76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify and resolve technical SEO issues affecting visibility and crawlability.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rank for pest control-related search terms in multiple city-specific markets.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize the website for local and intent-driven keywords to attract quality leads.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up robust analytics and goal tracking for full performance transparency.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amplify organic results with paid campaigns during peak seasonal demand.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-928fddf e-flex e-con-boxed e-con e-child\" data-id=\"928fddf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-08a35f8 e-con-full e-flex e-con e-child\" data-id=\"08a35f8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a25b69 e-con-full e-flex e-con e-child\" data-id=\"2a25b69\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d69db85 elementor-widget elementor-widget-heading\" data-id=\"d69db85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenges\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c63b3da e-con-full e-flex e-con e-child\" data-id=\"c63b3da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d523658 elementor-widget elementor-widget-text-editor\" data-id=\"d523658\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Although the website had a clean user interface, it lacked backend optimization\u2014there were no service-specific pages, minimal keyword targeting, and no framework to support local SEO for multiple cities.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Critical analytics tools like Google Tag Manager and Google Analytics were either misconfigured or entirely absent, making it impossible to track conversions or user journeys accurately.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Despite being operational in major metro cities, the brand wasn\u2019t appearing in city-specific searches. Competitors with lesser offline presence were outperforming them simply by having localized <a href=\"https:\/\/www.jeeltechsoft.com\/digital-marketing\/search-engine-optimizations-services\"><strong>SEO strategies<\/strong><\/a> in place.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No structured content plan existed to educate or convert website visitors. Blog content was inconsistent, and landing pages lacked strong calls to action that could turn traffic into inquiries.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">During high-demand seasons like the monsoons\u2014when service inquiries typically spike\u2014there was no active paid campaign strategy in place, resulting in missed opportunities for time-sensitive customer acquisition.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bd5c7d e-flex e-con-boxed e-con e-parent\" data-id=\"8bd5c7d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f9e744 e-con-full e-flex e-con e-child\" data-id=\"1f9e744\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-26cb908 e-con-full e-flex e-con e-child\" data-id=\"26cb908\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-532bf65 elementor-widget elementor-widget-heading\" data-id=\"532bf65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Our Team Says\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef80b33 our-emp-says white-p elementor-widget elementor-widget-text-editor\" data-id=\"ef80b33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">&#8220;Our first audit made one thing obvious: great design was in place, but the SEO foundation wasn\u2019t. The site had no city-wise structure or keyword-targeted pages to match how customers were actually searching. Once we addressed that, and paired it with well-timed paid campaigns, results followed fast.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb864dc e-con-full e-flex e-con e-child\" data-id=\"cb864dc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6d813 our-emp-says white-p elementor-widget elementor-widget-text-editor\" data-id=\"4e6d813\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nimit Patel<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc42ce0 our-emp-says white-p elementor-widget elementor-widget-text-editor\" data-id=\"fc42ce0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SEO Project Manager, Jeel Techsoft<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e0026c e-con-full e-flex e-con e-parent\" data-id=\"3e0026c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-605b215 e-flex e-con-boxed e-con e-child\" data-id=\"605b215\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8809bfa e-con-full our-solution-sticky e-flex e-con e-child\" data-id=\"8809bfa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74736b3 elementor-widget elementor-widget-heading\" data-id=\"74736b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Solution &amp; Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5276d7d elementor-widget elementor-widget-text-editor\" data-id=\"5276d7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. Technical SEO Audit &amp; Setup<\/h3><ul><li><span style=\"font-weight: 400;\">We began with a full-scale audit of the website\u2019s architecture, indexing behavior, and crawl health. Key errors like broken links and poorly structured URLs were resolved. Our team implemented Google Tag Manager, Google Analytics, and Search Console to ensure accurate data tracking and performance monitoring. This allowed the business to clearly understand how users navigate the site and where drop-offs occurred.<\/span><\/li><\/ul><h3>2. Local Keyword Research &amp; Targeting<\/h3><ul><li><span style=\"font-weight: 400;\">Through a mix of Google Search Console insights and fresh keyword research, we identified a range of location-based pest control terms with measurable search demand but low existing competition. For example, phrases like \u201cpest control in Pune for termites\u201d or \u201ccockroach treatment Mumbai\u201d offered high conversion potential. These \u201clow-hanging fruit\u201d terms became the foundation of our content and metadata optimization.<\/span><\/li><\/ul><h3>3. Service &amp; City-Specific Landing Pages<\/h3><ul><li><span style=\"font-weight: 400;\">We proposed and developed custom landing pages for each core service such as bedbug treatment, termite control, mosquito fogging and tailored them to specific cities. Each page was enriched with relevant keywords, localized content, and persuasive CTAs like <\/span><i><span style=\"font-weight: 400;\">\u201cBook Free Inspection in Mumbai\u201d<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">\u201c24-Hour Pest Control in Ahmedabad.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> These pages not only ranked quickly but also served as high-converting entry points.<\/span><\/li><\/ul><h3>4. Backlink Strategy &amp; Content Promotion<\/h3><ul><li><span style=\"font-weight: 400;\">To support ranking gains, we launched a backlink-building campaign focused on Indian business directories, environmental health blogs, and community forums. We also created downloadable checklists and pest prevention guides, which were shared across document-sharing and educational platforms. These assets helped build trust, authority, and diversified traffic sources.<\/span><\/li><\/ul><h3>5. Paid Ads for Seasonal Amplification<\/h3><ul><li><span style=\"font-weight: 400;\">During the monsoon season, a period when pest-related searches surge, we introduced targeted Google Ads and Facebook Ads with a modest budget of \u20b930,000. Campaigns were aligned with promotional offers like <\/span><i><span style=\"font-weight: 400;\">\u201c15% Off for First-Time Customers\u201d<\/span><\/i><span style=\"font-weight: 400;\"> and geo-targeted to key cities. The paid efforts not only filled the lead gap during high-demand months but also supported brand recall and repeat purchases.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc5891d e-flex e-con-boxed e-con e-parent\" data-id=\"dc5891d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae9c54 elementor-widget elementor-widget-heading\" data-id=\"4ae9c54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Performance Metrics <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d12140 elementor-widget elementor-widget-text-editor\" data-id=\"1d12140\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>Metric<\/b><\/p><\/td><td><p><b>Before Engagement<\/b><\/p><\/td><td><p><b>After Implementation<\/b><\/p><\/td><\/tr><tr><td><p><b>City-Specific Keyword Rankings<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">Limited<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">40% of keywords in top 3 pages<\/span><\/p><\/td><\/tr><tr><td><p><b>Total Website Impressions<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">~8,000\/month<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">~30,000\/month<\/span><\/p><\/td><\/tr><tr><td><p><b>Service Page Conversions<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">Not Tracked<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Avg. 18\u201322 leads per city page<\/span><\/p><\/td><\/tr><tr><td><p><b>CTR for Paid Ads (Google + FB)<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">N\/A<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">4.6%<\/span><\/p><\/td><\/tr><tr><td><p><b>Cost per Lead (CPL)<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">N\/A<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u20b9212 average CPL<\/span><\/p><\/td><\/tr><tr><td><p><b>Website Bounce Rate<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">61%<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Reduced to 37%<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abbc656 e-con-full e-flex e-con e-parent\" data-id=\"abbc656\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7cd459d e-flex e-con-boxed e-con e-child\" data-id=\"7cd459d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9dfa8ac e-con-full e-flex e-con e-child\" data-id=\"9dfa8ac\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b394bf3 e-con-full e-flex e-con e-child\" data-id=\"b394bf3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffa20c5 elementor-widget elementor-widget-heading\" data-id=\"ffa20c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to scale your local business? Partner with Jeel Techsoft for smarter SEO and paid marketing.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b28e324 e-con-full e-flex e-con e-child\" data-id=\"b28e324\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87c06c1 elementor-align-right case-cta-btn elementor-widget elementor-widget-button\" data-id=\"87c06c1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jeeltechsoft.com\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book Your Free Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71e6804 e-flex e-con-boxed e-con e-parent\" data-id=\"71e6804\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf402c9 elementor-widget elementor-widget-heading\" data-id=\"bf402c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client Perspective &amp; CTA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f493127 elementor-widget elementor-widget-text-editor\" data-id=\"f493127\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We were impressed with how <a href=\"https:\/\/www.jeeltechsoft.com\/\"><strong>Jeel Techsoft<\/strong><\/a> handled both the technical and strategic aspects of our campaigns. From fixing our site structure to helping us rank in all our service cities, their approach was organized, data-driven, and performance-oriented. The paid campaigns during the rainy season brought in more business than we expected\u2014and we now have a consistent SEO pipeline in place.<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s connect and tailor a digital strategy that puts your business where customers are already searching.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Local SEO &amp; Paid Ads Success for a Pest Control Brand in Mumbai In August 2021, a pan-India pest control service provider headquartered in Mumbai reached out to Jeel Techsoft to improve its online discoverability and lead generation. Although the brand already had a sleek and professionally designed website, it wasn\u2019t driving the results expected [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1203","post","type-post","status-publish","format-standard","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How SEO and Google Ads Scaled Pest Control in Mumbai<\/title>\n<meta name=\"description\" content=\"Discover how Local SEO and google ads helped a Mumbai pest control brand boost leads and visibility. Read the full case study now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jeeltechsoft.com\/case-study\/how-seo-and-google-ads-scaled-pest-control-in-mumbai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How SEO and Google Ads Scaled Pest Control in Mumbai\" \/>\n<meta property=\"og:description\" content=\"Discover how Local SEO and google ads helped a Mumbai pest control brand boost leads and visibility. 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