{"id":759,"date":"2024-11-15T10:00:29","date_gmt":"2024-11-15T10:00:29","guid":{"rendered":"https:\/\/www.jeeltechsoft.com\/case-study\/?p=759"},"modified":"2026-07-06T06:47:53","modified_gmt":"2026-07-06T06:47:53","slug":"jeel-techsoft-provides-facebook-ads-consultation-for-aussie-retailer","status":"publish","type":"post","link":"https:\/\/www.jeeltechsoft.com\/case-study\/jeel-techsoft-provides-facebook-ads-consultation-for-aussie-retailer\/","title":{"rendered":"4.2x ROAS Growth for Aussie Bathroom Brand via FB Ads Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"759\" class=\"elementor elementor-759\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba7c9b6 e-con-full blog-banner-overlay2 e-flex e-con e-parent\" data-id=\"ba7c9b6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6e76502 e-flex e-con-boxed e-con e-child\" data-id=\"6e76502\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e52fde6 case-study-banner-title elementor-widget elementor-widget-heading\" data-id=\"e52fde6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Facebook Ads Consultation for a Leading Australian Bathroom Accessories Retailer<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637d9a6 white-p elementor-widget elementor-widget-text-editor\" data-id=\"637d9a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An established online bathroom accessories retailer based in Australia turned to Jeel Techsoft to unlock greater value from digital marketing. Despite having a successful e-commerce presence on Shopify, the business owner was uncertain about which online advertising channels would provide the best return on investment. That\u2019s where our digital marketing consultation and Facebook Ads expertise came into play.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a12a1cb e-flex e-con-boxed e-con e-child\" data-id=\"a12a1cb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c529b67 e-con-full e-flex e-con e-child\" data-id=\"c529b67\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9f7c9 elementor-widget elementor-widget-heading\" data-id=\"6f9f7c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Industry<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84a0f6a elementor-widget elementor-widget-text-editor\" data-id=\"84a0f6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bathroom Accessories Retailer<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-264b6a9 e-con-full e-flex e-con e-child\" data-id=\"264b6a9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29d3ef5 elementor-widget elementor-widget-heading\" data-id=\"29d3ef5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Client Location<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a2aa2 elementor-widget elementor-widget-text-editor\" data-id=\"19a2aa2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">Australia<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b684c35 e-con-full e-flex e-con e-child\" data-id=\"b684c35\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f396c elementor-widget elementor-widget-heading\" data-id=\"d2f396c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Platform<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b30987 elementor-widget elementor-widget-text-editor\" data-id=\"5b30987\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">Facebook<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f637ae3 e-con-full e-flex e-con e-child\" data-id=\"f637ae3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7615006 elementor-widget elementor-widget-heading\" data-id=\"7615006\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Service <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ccb157 elementor-widget elementor-widget-text-editor\" data-id=\"3ccb157\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">Facebook Ads Consultation<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9efc40d e-con-full e-flex e-con e-parent\" data-id=\"9efc40d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0943312 e-flex e-con-boxed e-con e-child\" data-id=\"0943312\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c6a1946 e-con-full e-flex e-con e-child\" data-id=\"c6a1946\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7617d93 title-underline elementor-widget elementor-widget-heading\" data-id=\"7617d93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business Background<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f60284 elementor-widget elementor-widget-text-editor\" data-id=\"1f60284\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With over 20 years of experience in the plumbing industry, this Australian retailer has earned a reputation for offering premium bathroom and plumbing supplies to DIY renovators, builders, and professional tradespeople across the country. Their catalog boasts over 25 renowned Australian brands, all compliant with national standards and backed by trusted warranties. While their online store offered great products at competitive prices, they needed a smarter way to attract and convert more customers through <a href=\"https:\/\/www.jeeltechsoft.com\/digital-marketing\/paid-ads\/social-media-ads-services\"><strong>paid social media advertising<\/strong><\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6bc4df e-flex e-con-boxed e-con e-child\" data-id=\"b6bc4df\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-157fbc9 e-con-full e-flex e-con e-child\" data-id=\"157fbc9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-84cc149 e-con-full e-flex e-con e-child\" data-id=\"84cc149\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21b556d elementor-widget elementor-widget-heading\" data-id=\"21b556d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd63fe9 e-con-full e-flex e-con e-child\" data-id=\"fd63fe9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9765c76 elementor-widget elementor-widget-text-editor\" data-id=\"9765c76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the most <a href=\"https:\/\/www.jeeltechsoft.com\/digital-marketing\/search-engine-optimizations-services\"><strong>effective digital marketing<\/strong><\/a> channel for product-specific promotions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish an optimized Facebook Ads infrastructure integrated with Shopify.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive higher sales conversions from social media traffic.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable precise tracking of ad performance and user behavior.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a sustainable ad strategy that can scale with business growth.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-928fddf e-flex e-con-boxed e-con e-child\" data-id=\"928fddf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-08a35f8 e-con-full e-flex e-con e-child\" data-id=\"08a35f8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a25b69 e-con-full e-flex e-con e-child\" data-id=\"2a25b69\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d69db85 elementor-widget elementor-widget-heading\" data-id=\"d69db85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenges\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c63b3da e-con-full e-flex e-con e-child\" data-id=\"c63b3da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d523658 elementor-widget elementor-widget-text-editor\" data-id=\"d523658\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The client lacked clarity on which digital advertising platform to invest in.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Ads Manager was not set up or connected to their Shopify store.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There was no mechanism to track sales conversions or customer journeys.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visual creatives and ad copy lacked optimization for conversions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaigns required expert monitoring and ongoing refinement.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e330460 e-flex e-con-boxed e-con e-parent\" data-id=\"e330460\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f9e744 e-flex e-con-boxed e-con e-child\" data-id=\"1f9e744\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26cb908 e-con-full e-flex e-con e-child\" data-id=\"26cb908\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32fc62a our-emp-says white-p elementor-widget elementor-widget-text-editor\" data-id=\"32fc62a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>\u201cOur first call with the client revealed how much potential was being missed just because of uncertainty around the right channel. Once we identified Facebook Ads as the ideal fit, our goal was to remove all the technical bottlenecks. From Pixel setup to Shopify integration, every move was planned with precision to make sure their campaign could scale with confidence.\u201d<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-654b0e5 e-con-full e-flex e-con e-child\" data-id=\"654b0e5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-84be5aa e-con-full e-flex e-con e-child\" data-id=\"84be5aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8b99d elementor-widget elementor-widget-heading\" data-id=\"4d8b99d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Yaganavalk Pandya<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5598947 white-p elementor-widget elementor-widget-text-editor\" data-id=\"5598947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Digital Marketing Consultant<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c329e3 e-con-full e-flex e-con e-parent\" data-id=\"9c329e3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-aa4bce4 e-flex e-con-boxed e-con e-child\" data-id=\"aa4bce4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8fb4d92 e-con-full our-solution-sticky e-flex e-con e-child\" data-id=\"8fb4d92\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd91a40 elementor-widget elementor-widget-heading\" data-id=\"fd91a40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Solution &amp; Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a63a3 elementor-widget elementor-widget-text-editor\" data-id=\"55a63a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our approach started with a one-on-one strategy consultation to identify the most viable advertising platform. Based on product type, target audience, and budget, Facebook Ads emerged as the clear winner.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c779d7 e-con-full e-flex e-con e-child\" data-id=\"4c779d7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c53a0e0 e-con-full e-flex e-con e-child\" data-id=\"c53a0e0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2464d1b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2464d1b\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb7917 elementor-widget elementor-widget-heading\" data-id=\"bdb7917\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ad Account &amp; Integration Setup<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d97f57c elementor-widget elementor-widget-text-editor\" data-id=\"d97f57c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Created and configured the Facebook Business Manager account.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrated <a href=\"https:\/\/www.jeeltechsoft.com\/digital-marketing\/social-media-marketing\/facebook-marketing-services\"><strong>Facebook Ads<\/strong><\/a> Manager with Shopify for real-time product catalog syncing.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Installed Facebook Pixel for conversion tracking and behavioral targeting.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deployed Google Tag Manager to streamline tracking across the site.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connected Google Analytics to monitor bounce rates, traffic sources, and campaign ROI.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8db1858 e-con-full e-flex e-con e-child\" data-id=\"8db1858\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3936293 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3936293\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99ff8c5 elementor-widget elementor-widget-heading\" data-id=\"99ff8c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Campaign Strategy &amp; Execution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1877c34 elementor-widget elementor-widget-text-editor\" data-id=\"1877c34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Helped the client define ideal customer personas, including DIY home renovators and professional plumbers in major Australian cities.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Built custom audiences using engagement data and lookalikes, ensuring ads reached users most likely to convert.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wrote concise, benefit-driven copy such as \u201cSave Time. Get Expert-Backed Fixtures.\u201d and tested CTA variants like \u201cShop Now\u201d vs. \u201cClaim Offer Today.\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.jeeltechsoft.com\/graphics\/advertising-design-services\"><strong>Designed mobile-first ad creatives<\/strong><\/a> with product highlights, which immediately resonated with visual shoppers scrolling through Facebook and Instagram feeds.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee1b1b4 e-con-full e-flex e-con e-child\" data-id=\"ee1b1b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d775559 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d775559\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88b1e16 elementor-widget elementor-widget-heading\" data-id=\"88b1e16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Performance Optimization<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f4359 elementor-widget elementor-widget-text-editor\" data-id=\"62f4359\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Identified the top-performing creative in Week 2\u2014a carousel ad featuring bestselling tapware\u2014which delivered a 3.1% CTR. We doubled its budget and reach, resulting in a 2x increase in conversions by Week 3.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implemented event-based tracking for actions like \u2018Add to Cart\u2019 and \u2018Checkout Initiated\u2019 using Facebook Pixel and Tag Manager, enabling us to spot friction points in the purchase funnel.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduced Cost Per Acquisition (CPA) by 38% over the first 60 days by pausing low-performing ads and reallocating spend based on ROAS benchmarks.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e1d1f4 e-con-full table-main e-flex e-con e-parent\" data-id=\"6e1d1f4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-62506cc e-flex e-con-boxed e-con e-child\" data-id=\"62506cc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc3151 elementor-widget elementor-widget-heading\" data-id=\"8cc3151\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User Experience Metrics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f741759 elementor-widget elementor-widget-text-editor\" data-id=\"f741759\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here\u2019s how the campaign shaped up within the first 60 days post-launch:<\/p><table><tbody><tr><td><strong>Metrics Tracked<\/strong><\/td><td><b>Before Consultation<\/b><\/td><td><b>After Jeel Techsoft\u2019s Involvement<\/b><\/td><\/tr><tr><td><b>Facebook ROAS<\/b><\/td><td><span style=\"font-weight: 400;\">Not Measurable<\/span><\/td><td><span style=\"font-weight: 400;\">4.2x Return on Ad Spend<\/span><\/td><\/tr><tr><td><b>Conversion Tracking Accuracy<\/b><\/td><td><span style=\"font-weight: 400;\">Not Configured<\/span><\/td><td><span style=\"font-weight: 400;\">98% Accuracy with Facebook Pixel<\/span><\/td><\/tr><tr><td><b>Shopify-Facebook Product Sync Status<\/b><\/td><td><span style=\"font-weight: 400;\">Manual Uploads<\/span><\/td><td><span style=\"font-weight: 400;\">Real-time Sync Enabled<\/span><\/td><\/tr><tr><td><b>Campaign CTR<\/b><\/td><td><span style=\"font-weight: 400;\">~0.78%<\/span><\/td><td><span style=\"font-weight: 400;\">2.3% Avg. Click-Through Rate<\/span><\/td><\/tr><tr><td><b>Cost per Acquisition (CPA)<\/b><\/td><td><span style=\"font-weight: 400;\">Undefined<\/span><\/td><td><span style=\"font-weight: 400;\">Reduced by 38%<\/span><\/td><\/tr><tr><td><b>Time Spent on Campaign Monitoring<\/b><\/td><td><span style=\"font-weight: 400;\">4\u20136 hours\/week (client)<\/span><\/td><td><span style=\"font-weight: 400;\">30 mins\/week (handled by our team)<\/span><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abbc656 e-con-full e-flex e-con e-parent\" data-id=\"abbc656\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-92660e8 e-flex e-con-boxed e-con e-child\" data-id=\"92660e8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cd459d e-flex e-con-boxed e-con e-child\" data-id=\"7cd459d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9dfa8ac e-con-full e-flex e-con e-child\" data-id=\"9dfa8ac\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b394bf3 e-con-full e-flex e-con e-child\" data-id=\"b394bf3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffa20c5 elementor-widget elementor-widget-heading\" data-id=\"ffa20c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scale Faster with Facebook Ads That Convert 3x Better<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b28e324 e-con-full e-flex e-con e-child\" data-id=\"b28e324\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87c06c1 elementor-align-right case-cta-btn elementor-widget elementor-widget-button\" data-id=\"87c06c1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jeeltechsoft.com\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book Your Free Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a02f862 e-con-full e-flex e-con e-child\" data-id=\"a02f862\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b933cb3 e-con-full e-flex e-con e-child\" data-id=\"b933cb3\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc5891d e-flex e-con-boxed e-con e-parent\" data-id=\"dc5891d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9261da elementor-widget elementor-widget-heading\" data-id=\"c9261da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client Perspective<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d12140 elementor-widget elementor-widget-text-editor\" data-id=\"1d12140\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em><strong color:black;>\u201cThe clarity I got from Jeel Techsoft was exactly what I needed. I was running a successful business but didn\u2019t know where to invest in digital marketing. They helped me navigate Facebook Ads with zero stress. Now I can focus on growing my business while the campaigns just work. From integration to creatives, everything was handled end-to-end.\u201d<\/strong><\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ab0f7 elementor-widget elementor-widget-text-editor\" data-id=\"38ab0f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Contact us today to explore how we can help you make smarter advertising decisions and boost your ROI.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Facebook Ads Consultation for a Leading Australian Bathroom Accessories Retailer An established online bathroom accessories retailer based in Australia turned to Jeel Techsoft to unlock greater value from digital marketing. Despite having a successful e-commerce presence on Shopify, the business owner was uncertain about which online advertising channels would provide the best return on investment. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-759","post","type-post","status-publish","format-standard","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4.2x ROAS Growth for Aussie Bathroom Brand via FB Ads Strategy<\/title>\n<meta name=\"description\" content=\"Jeel Techsoft scaled conversions by 2X with Facebook Ads and Shopify sync for Australia\u2019s bathroom retailer. Discover how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jeeltechsoft.com\/case-study\/jeel-techsoft-provides-facebook-ads-consultation-for-aussie-retailer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4.2x ROAS Growth for Aussie Bathroom Brand via FB Ads Strategy\" \/>\n<meta property=\"og:description\" content=\"Jeel Techsoft scaled conversions by 2X with Facebook Ads and Shopify sync for Australia\u2019s bathroom retailer. 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