{"id":906,"date":"2025-07-22T09:00:51","date_gmt":"2025-07-22T09:00:51","guid":{"rendered":"https:\/\/www.jeeltechsoft.com\/case-study\/?p=906"},"modified":"2025-11-06T09:36:00","modified_gmt":"2025-11-06T09:36:00","slug":"niche-seo-delivers-340-percent-growth-for-agri-nbfc-in-india","status":"publish","type":"post","link":"https:\/\/www.jeeltechsoft.com\/case-study\/niche-seo-delivers-340-percent-growth-for-agri-nbfc-in-india\/","title":{"rendered":"Niche SEO Delivers 340% Growth for Agri NBFC in India"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"906\" class=\"elementor elementor-906\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba7c9b6 e-con-full blog-banner-overlay2 e-flex e-con e-parent\" data-id=\"ba7c9b6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6e76502 e-flex e-con-boxed e-con e-child\" data-id=\"6e76502\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e52fde6 case-study-banner-title elementor-widget elementor-widget-heading\" data-id=\"e52fde6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO Growth Strategy for an Agricultural Finance Institution in Mumbai<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637d9a6 white-p elementor-widget elementor-widget-text-editor\" data-id=\"637d9a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In August 2021, a Mumbai-based Non-Banking Financial Company (NBFC) specializing in micro-irrigation finance approached Jeel Techsoft with a challenge: their website, though live for several years, was receiving negligible traffic and generating very few qualified leads. Operating successfully on the ground, they weren\u2019t convinced that SEO could bring value to such a niche domain\u2014until a market-led conversation changed their perspective.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a12a1cb e-flex e-con-boxed e-con e-child\" data-id=\"a12a1cb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c529b67 e-con-full e-flex e-con e-child\" data-id=\"c529b67\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9f7c9 elementor-widget elementor-widget-heading\" data-id=\"6f9f7c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Industry<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84a0f6a elementor-widget elementor-widget-text-editor\" data-id=\"84a0f6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">NBFC<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-264b6a9 e-con-full e-flex e-con e-child\" data-id=\"264b6a9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29d3ef5 elementor-widget elementor-widget-heading\" data-id=\"29d3ef5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Client Location<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a2aa2 elementor-widget elementor-widget-text-editor\" data-id=\"19a2aa2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">India<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b684c35 e-con-full e-flex e-con e-child\" data-id=\"b684c35\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f396c elementor-widget elementor-widget-heading\" data-id=\"d2f396c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Platform<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b30987 elementor-widget elementor-widget-text-editor\" data-id=\"5b30987\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">Google<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f637ae3 e-con-full e-flex e-con e-child\" data-id=\"f637ae3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7615006 elementor-widget elementor-widget-heading\" data-id=\"7615006\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Service <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ccb157 elementor-widget elementor-widget-text-editor\" data-id=\"3ccb157\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">SEO<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9efc40d e-con-full e-flex e-con e-parent\" data-id=\"9efc40d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0943312 e-flex e-con-boxed e-con e-child\" data-id=\"0943312\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c6a1946 e-con-full e-flex e-con e-child\" data-id=\"c6a1946\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7617d93 title-underline elementor-widget elementor-widget-heading\" data-id=\"7617d93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business Background<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f60284 elementor-widget elementor-widget-text-editor\" data-id=\"1f60284\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Founded by an Israeli global leader in drip irrigation systems, this financial institution had already made an immense offline impact in India\u2014introducing advanced irrigation practices to over 8.5 lakh farmers across 18 lakh acres. Their operations were licensed by the Reserve Bank of India and tailored to offer flexible financing to small and mid-sized agricultural stakeholders. While their offline traction and partnerships were strong, their digital efforts hadn\u2019t kept pace with modern discovery behavior\u2014particularly on search engines.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6bc4df e-flex e-con-boxed e-con e-child\" data-id=\"b6bc4df\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-157fbc9 e-con-full e-flex e-con e-child\" data-id=\"157fbc9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-84cc149 e-con-full e-flex e-con e-child\" data-id=\"84cc149\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21b556d elementor-widget elementor-widget-heading\" data-id=\"21b556d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd63fe9 e-con-full e-flex e-con e-child\" data-id=\"fd63fe9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9765c76 elementor-widget elementor-widget-text-editor\" data-id=\"9765c76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluate whether digital search could contribute meaningfully to lead generation for agri-financing.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fix outdated web architecture, technical errors, and lack of optimization across key pages.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a clean and trackable <a href=\"https:\/\/www.jeeltechsoft.com\/how-does-seo-work-states-of-seo\"><strong>SEO foundation<\/strong><\/a> tied to measurable business goals.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create sustainable organic visibility for high-intent keywords related to agricultural finance.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable accurate lead attribution through advanced analytics and tracking systems.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-928fddf e-flex e-con-boxed e-con e-child\" data-id=\"928fddf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-08a35f8 e-con-full e-flex e-con e-child\" data-id=\"08a35f8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a25b69 e-con-full e-flex e-con e-child\" data-id=\"2a25b69\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d69db85 elementor-widget elementor-widget-heading\" data-id=\"d69db85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenges\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c63b3da e-con-full e-flex e-con e-child\" data-id=\"c63b3da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d523658 elementor-widget elementor-widget-text-editor\" data-id=\"d523658\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The website was outdated, with broken links and error-prone page structures.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There was no keyword targeting, content strategy, or structured metadata in place.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The internal team lacked clarity on how digital search behavior aligned with their business model.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Confidence in <a href=\"https:\/\/www.jeeltechsoft.com\/digital-marketing\/search-engine-optimizations-services\"><strong>SEO<\/strong><\/a> as a viable channel for micro-irrigation financing was initially low.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No conversion tracking had been set up to attribute lead generation to SEO efforts.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e330460 e-flex e-con-boxed e-con e-parent\" data-id=\"e330460\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f9e744 e-flex e-con-boxed e-con e-child\" data-id=\"1f9e744\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26cb908 e-con-full e-flex e-con e-child\" data-id=\"26cb908\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32fc62a our-emp-says white-p elementor-widget elementor-widget-text-editor\" data-id=\"32fc62a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cThis was one of those projects where we had to start by showing\u2014not telling. Once the team saw real search demand for their exact offerings, the strategy became clear. From that point on, everything we did\u2014from 301 fixes to content deployment\u2014was about driving qualified traffic that could convert.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-654b0e5 e-con-full e-flex e-con e-child\" data-id=\"654b0e5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-84be5aa e-con-full e-flex e-con e-child\" data-id=\"84be5aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8b99d elementor-widget elementor-widget-heading\" data-id=\"4d8b99d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Nimit Patel<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5598947 white-p elementor-widget elementor-widget-text-editor\" data-id=\"5598947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Sr. SEO Account Manager<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c329e3 e-con-full e-flex e-con e-parent\" data-id=\"9c329e3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-aa4bce4 e-flex e-con-boxed e-con e-child\" data-id=\"aa4bce4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8fb4d92 e-con-full our-solution-sticky e-flex e-con e-child\" data-id=\"8fb4d92\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd91a40 elementor-widget elementor-widget-heading\" data-id=\"fd91a40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Solution &amp; Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c779d7 e-con-full e-flex e-con e-child\" data-id=\"4c779d7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c53a0e0 e-con-full e-flex e-con e-child\" data-id=\"c53a0e0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2464d1b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2464d1b\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb7917 elementor-widget elementor-widget-heading\" data-id=\"bdb7917\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Research &amp; Validation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d97f57c elementor-widget elementor-widget-text-editor\" data-id=\"d97f57c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We began by performing in-depth keyword research to explore how users were searching for financing in the agricultural sector. Using tools like Google Keyword Planner and SEMrush, we uncovered a clear opportunity: thousands of monthly searches for terms like <\/span><i><span style=\"font-weight: 400;\">\u201cagricultural finance corporation loans\u201d<\/span><\/i><span style=\"font-weight: 400;\">, yet minimal competition from direct industry peers. This validated the potential ROI of a focused SEO campaign and helped turn initial client skepticism into full buy-in.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8db1858 e-con-full e-flex e-con e-child\" data-id=\"8db1858\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3936293 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3936293\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99ff8c5 elementor-widget elementor-widget-heading\" data-id=\"99ff8c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Technical SEO Foundation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1877c34 elementor-widget elementor-widget-text-editor\" data-id=\"1877c34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Next, we tackled the underlying site issues that were holding the brand back. Our audit revealed several dead-end URLs and 404 errors, which we corrected through 301 redirects. We also restructured the internal linking strategy to ensure key product and service pages were being surfaced efficiently to search engines. Metadata across the site was rewritten for clarity and search relevance, including page titles, H1s, and alt attributes on image-heavy sections.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee1b1b4 e-con-full e-flex e-con e-child\" data-id=\"ee1b1b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d775559 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d775559\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88b1e16 elementor-widget elementor-widget-heading\" data-id=\"88b1e16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversion &amp; Tracking Setup<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f4359 elementor-widget elementor-widget-text-editor\" data-id=\"62f4359\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Understanding how users interacted with the site was essential. We implemented custom events via Google Tag Manager, including form submissions, call-to-clicks, and brochure downloads. These were then tied into Google Analytics goals, allowing us to see which landing pages were driving the most interest and engagement. This setup gave the client real visibility into what was working and where optimizations were needed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d322ba9 e-con-full e-flex e-con e-child\" data-id=\"d322ba9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3de6cdb elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3de6cdb\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3700a5 elementor-widget elementor-widget-heading\" data-id=\"c3700a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content &amp; Visibility Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6228b elementor-widget elementor-widget-text-editor\" data-id=\"1e6228b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We shifted focus to content\u2014starting with downloadable assets like service documents and explainer PDFs. These were distributed across reputable document-sharing platforms to build contextual backlinks and brand visibility. Our team also began submitting the business to high-authority Indian directories to strengthen local search signals. This blend of educational assets and local signals helped improve the site\u2019s trustworthiness and discoverability in a relatively short span.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89216d8 e-con-full e-flex e-con e-child\" data-id=\"89216d8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa4765 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1fa4765\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-186cc31 elementor-widget elementor-widget-heading\" data-id=\"186cc31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Authority &amp; Link Building<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f8310 elementor-widget elementor-widget-text-editor\" data-id=\"f0f8310\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To solidify long-term performance, we focused on earning trust from search engines through a healthy mix of backlinks. This included mentions on government-aligned agri-finance portals, Q&amp;A communities, and credible third-party publishers. Rather than rely on volume, we emphasized contextual relevance\u2014making sure each backlink served a purpose, either for branding, authority, or targeted visibility.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e1d1f4 e-con-full table-main e-flex e-con e-parent\" data-id=\"6e1d1f4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-62506cc e-flex e-con-boxed e-con e-child\" data-id=\"62506cc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc3151 elementor-widget elementor-widget-heading\" data-id=\"8cc3151\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Performance Metrics (August 2021 \u2013 April 2022)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc9190 elementor-widget elementor-widget-text-editor\" data-id=\"6cc9190\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td><b>Metric<\/b><\/td>\n<td><b>Before Engagement<\/b><\/td>\n<td><b>After 8 Months<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Monthly Organic Sessions<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Negligible<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+340% Growth<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Website Errors (404, Crawl Blocks)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">27+ Critical Issues<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fully Resolved<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Qualified Leads (from SEO)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">&lt;2\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">13\u201315\/month consistently<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>CTR for Branded Keywords<\/b><\/td>\n<td><span style=\"font-weight: 400;\">&lt;1%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.8%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Event-Tracked Conversions<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Not Set Up<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Enabled via GTM + GA<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Local Directory Traffic Share<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Not Measurable<\/span><\/td>\n<td><span style=\"font-weight: 400;\">13% of Referral Traffic<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abbc656 e-con-full e-flex e-con e-parent\" data-id=\"abbc656\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7cd459d e-flex e-con-boxed e-con e-child\" data-id=\"7cd459d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9dfa8ac e-con-full e-flex e-con e-child\" data-id=\"9dfa8ac\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b394bf3 e-con-full e-flex e-con e-child\" data-id=\"b394bf3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffa20c5 elementor-widget elementor-widget-heading\" data-id=\"ffa20c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Improve Your Sales Qualified Leads by 5X with Our Expert Digital Marketing Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b28e324 e-con-full e-flex e-con e-child\" data-id=\"b28e324\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87c06c1 elementor-align-right case-cta-btn elementor-widget elementor-widget-button\" data-id=\"87c06c1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jeeltechsoft.com\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book Your Free Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc5891d e-flex e-con-boxed e-con e-parent\" data-id=\"dc5891d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9261da elementor-widget elementor-widget-heading\" data-id=\"c9261da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client Perspective<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d12140 elementor-widget elementor-widget-text-editor\" data-id=\"1d12140\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cBefore this, we didn\u2019t think SEO applied to us. We\u2019d never seen data that proved people were looking for what we offer. But Jeel Techsoft showed us exactly that. Their strategy was transparent, technical without being overwhelming, and above all\u2014effective. We now see consistent, relevant leads coming through our website, and we know where they\u2019re coming from.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ab0f7 elementor-widget elementor-widget-text-editor\" data-id=\"38ab0f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.jeeltechsoft.com\/contact\"><strong>Contact us today<\/strong><\/a> and discover how we help brands like yours grow in real, measurable ways.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SEO Growth Strategy for an Agricultural Finance Institution in Mumbai In August 2021, a Mumbai-based Non-Banking Financial Company (NBFC) specializing in micro-irrigation finance approached Jeel Techsoft with a challenge: their website, though live for several years, was receiving negligible traffic and generating very few qualified leads. Operating successfully on the ground, they weren\u2019t convinced that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-906","post","type-post","status-publish","format-standard","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Niche SEO Delivers 340% Growth for Agri NBFC in India<\/title>\n<meta name=\"description\" content=\"Jeel Techsoft\u2019s SEO strategy drove consistent leads and fixed 27 site errors for a niche NBFC. Discover how we made digital work. 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