In August 2021, a Mumbai-based Non-Banking Financial Company (NBFC) specializing in micro-irrigation finance approached Jeel Techsoft with a challenge: their website, though live for several years, was receiving negligible traffic and generating very few qualified leads. Operating successfully on the ground, they weren’t convinced that SEO could bring value to such a niche domain—until a market-led conversation changed their perspective.
NBFC
India
SEO
Founded by an Israeli global leader in drip irrigation systems, this financial institution had already made an immense offline impact in India—introducing advanced irrigation practices to over 8.5 lakh farmers across 18 lakh acres. Their operations were licensed by the Reserve Bank of India and tailored to offer flexible financing to small and mid-sized agricultural stakeholders. While their offline traction and partnerships were strong, their digital efforts hadn’t kept pace with modern discovery behavior—particularly on search engines.
“This was one of those projects where we had to start by showing—not telling. Once the team saw real search demand for their exact offerings, the strategy became clear. From that point on, everything we did—from 301 fixes to content deployment—was about driving qualified traffic that could convert.”
We began by performing in-depth keyword research to explore how users were searching for financing in the agricultural sector. Using tools like Google Keyword Planner and SEMrush, we uncovered a clear opportunity: thousands of monthly searches for terms like “agricultural finance corporation loans”, yet minimal competition from direct industry peers. This validated the potential ROI of a focused SEO campaign and helped turn initial client skepticism into full buy-in.
Next, we tackled the underlying site issues that were holding the brand back. Our audit revealed several dead-end URLs and 404 errors, which we corrected through 301 redirects. We also restructured the internal linking strategy to ensure key product and service pages were being surfaced efficiently to search engines. Metadata across the site was rewritten for clarity and search relevance, including page titles, H1s, and alt attributes on image-heavy sections.
Understanding how users interacted with the site was essential. We implemented custom events via Google Tag Manager, including form submissions, call-to-clicks, and brochure downloads. These were then tied into Google Analytics goals, allowing us to see which landing pages were driving the most interest and engagement. This setup gave the client real visibility into what was working and where optimizations were needed.
We shifted focus to content—starting with downloadable assets like service documents and explainer PDFs. These were distributed across reputable document-sharing platforms to build contextual backlinks and brand visibility. Our team also began submitting the business to high-authority Indian directories to strengthen local search signals. This blend of educational assets and local signals helped improve the site’s trustworthiness and discoverability in a relatively short span.
To solidify long-term performance, we focused on earning trust from search engines through a healthy mix of backlinks. This included mentions on government-aligned agri-finance portals, Q&A communities, and credible third-party publishers. Rather than rely on volume, we emphasized contextual relevance—making sure each backlink served a purpose, either for branding, authority, or targeted visibility.
| Metric | Before Engagement | After 8 Months |
| Monthly Organic Sessions | Negligible | +340% Growth |
| Website Errors (404, Crawl Blocks) | 27+ Critical Issues | Fully Resolved |
| Qualified Leads (from SEO) | <2/month | 13–15/month consistently |
| CTR for Branded Keywords | <1% | 4.8% |
| Event-Tracked Conversions | Not Set Up | Enabled via GTM + GA |
| Local Directory Traffic Share | Not Measurable | 13% of Referral Traffic |
“Before this, we didn’t think SEO applied to us. We’d never seen data that proved people were looking for what we offer. But Jeel Techsoft showed us exactly that. Their strategy was transparent, technical without being overwhelming, and above all—effective. We now see consistent, relevant leads coming through our website, and we know where they’re coming from.”
Contact us today and discover how we help brands like yours grow in real, measurable ways.