We partnered with client, a reputed name in Dubai’s home maintenance space, to redesign their website using WordPress to make it more appealing and user friendly as per the trend in 2024. The goal? A sleek, easy-to-use platform that showcases their full range of services.
AC Repair & Maintain
Dubai
WordPress
Web Design & Development
From AC repair and plumbing to decor and aluminum works, Our client covers nearly every home maintenance need. Their services span residential and commercial spaces, delivering fast, dependable solutions across Dubai.
“One challenge was organizing 15+ service categories in a way that didn’t overwhelm users. We spent time mapping the user journey to ensure clarity and ease from the homepage onward“
Project Manager
We used WordPress because it gave the Faran team the ability to manage content on their own without tech help. Tools like Elementor helped us build a custom layout, while SEO plugins and a WhatsApp chat plugin boosted engagement.
We started with a deep-dive into our clients business model, services, and customer behavior. Through competitor benchmarking and user flow mapping, we identified exactly how people were navigating similar websites—and what was missing. This helped us plan a logical, friction-free site structure that aligned with user expectations and ensured key services were just a click away.
Our design team created a clean, modern layout that visually reflected our clients professionalism and wide service offering. Special attention was given to mobile usability, ensuring thumb-friendly navigation and fast-loading visuals. Every section was built with purpose—reducing clutter and guiding users smoothly from landing page to inquiry.
We chose WordPress as the CMS for its flexibility and client-friendliness, allowing clients team to easily manage content post-launch. Custom-built service templates ensured consistency across pages, while plugins like Rank Math and WP Rocket handled SEO and performance enhancements. We also integrated a WhatsApp chat button and real-time service request forms to boost engagement.
We tested the site rigorously across devices using BrowserStack to ensure every form, image, and animation worked as expected. From iPhones to low-end Androids, the experience remained smooth. Post-launch, we set up uptime monitoring and periodic updates to keep the site secure and fast.
Once the site was ready, we handled a seamless launch without any downtime. We also provided clients team with documentation and training for content updates. Since then, we’ve continued to offer support and proactive maintenance—ensuring the website remains secure, current, and optimized for growth.
| Metric | Before Implementation | After Implementation | Change (%) |
| Page Load Time | 5 seconds | 2 seconds | -60% |
| Mobile Users | 30% | 60% | +100% |
| Website Accessibility Score | 50% | 90% | +80% |
| User Satisfaction Rate | 60% | 90% | +50% |
| Customer Support Requests | 100 requests/month | 40 requests/month | -60% |
After optimizing images, scripts, and caching, the site’s load time dropped by 60%. This significantly improved engagement and reduced bounce rates, especially on mobile.
Mobile traffic doubled post-launch, thanks to a responsive design that made it easier for users to browse and request services on the go.
We implemented best practices for accessibility—like color contrast fixes, alt tags, and keyboard navigation—making the site more usable for everyone, including users with disabilities.
Feedback collected via on-site surveys and support chats showed users found the new design more intuitive, helping raise satisfaction rates across both new and returning visitors.
Clear navigation and well-placed service info reduced confusion. As a result, the number of customer queries dropped significantly, easing the load on the support team.
Our team ensured the website adapts seamlessly across desktops, tablets, and mobile devices. Whether users are booking a service from their office or scrolling on the go, the experience stays consistent and frustration-free
We added quick forms on every service page, so users didn’t have to search around. This reduced friction and made it easier to convert visits into leads.
Each of clients 15+ services now has its own dedicated page with clear descriptions, relevant imagery, and a prominent call to action. This helps users quickly understand what’s offered and how to get started—without needing to dig through menus.
We placed contact details and a simple inquiry form at multiple touchpoints throughout the site. This makes it easy for visitors to get in touch, ask questions, or request a quote without leaving the page they’re on.
Behind the scenes, we implemented a clean site structure, keyword-optimized metadata, image alt tags, and schema markup. These updates boosted search engine visibility and helped Faran rank higher for local service queries in Dubai.
We added a testimonials section near the service forms to build trust right before conversion. The gallery showcases real projects, helping visitors visualize clients quality.
A dedicated gallery section showcases completed projects—from plumbing to gypsum works—so potential clients can visually assess the quality of craftsmanship before hiring.
We completed WP website on time with a successful launch, Jeel Techsoft delivered a CMS site that not only enhances the company’s online presence but also provides an excellent user experience, making it easy for customers to find and request the services they need.
This project highlights Jeel Techsoft’s ability to understand client needs and deliver tailored solutions that drive business growth. We are proud of the successful partnership with Faran Technical Services and look forward to supporting their continued success.