Cela Coffee approached Jeel Techsoft with a straightforward but challenging request: build a robust e-commerce platform that could seamlessly manage their rapidly expanding product line and growing customer base without sacrificing speed or user experience. They needed more than just a digital storefront—they required an intuitive backend, flexible catalog management, and a secure payment solution aligned with their premium brand positioning.
Coffee Retail
Finland
Laravel
Web Development Service
Cela Coffee was founded with the mission to provide premium coffee beans sourced from the best farms worldwide. The company prides itself on quality and aims to cater to coffee lovers who appreciate the richness and diversity of coffee flavors. As a growing business, Cela Coffee needed a digital platform that could match its vision of excellence and provide a user-friendly interface for its customers.
“The catalog was huge and always evolving, Our main challenge was to keep the backend agile enough to scale with Cela’s growth without impacting site performance. Watching the client successfully manage their products after launch was incredibly rewarding for our team.”
Project Manager
To manage Cela Coffee’s diverse product range, we developed a robust catalog management system using Laravel. This system allows the admin to easily add new products, categorize them, and manage their attributes. We also included bulk upload features to facilitate the management of large inventories.
We integrated multiple secure payment gateways, including Stripe and PayPal, to provide users with various payment options. This integration ensures that all transactions are encrypted and secure, protecting user data and building trust with customers.
Our team created a user account management system that allows customers to register, log in, and manage their profiles. Users can view their order history, save their favorite products, and update their personal information. This feature enhances user engagement and loyalty.
Understanding the importance of mobile users, we ensured that the website is fully responsive. The design adapts seamlessly to different screen sizes, providing a consistent and enjoyable browsing experience on desktops, tablets, and smartphones.
To enhance the user experience, we implemented an advanced search and filtering system. Users can search for products using keywords and filter results based on various attributes such as price, popularity, and ratings. This feature helps users find their desired products quickly and easily.
Leveraging user data, we implemented a recommendation engine that suggests products based on users’ browsing and purchase history. This personalization increases the likelihood of repeat purchases and enhances the overall user experience.
We added real-time order tracking functionality, allowing users to track their orders from purchase to delivery. This transparency builds trust and keeps customers informed about their order status.
To ensure that Cela Coffee’s team can easily manage the website content, we integrated a user-friendly CMS. This system allows the admin to update product descriptions, add new blog posts, and manage other content without needing technical expertise.
We connected the website with various marketing tools to boost sales and customer engagement. These integrations include email marketing platforms, social media channels, and analytics tools. The data collected helps Cela Coffee’s marketing team to analyze user behavior and optimize their campaigns.
| Feature | Impact |
| Product Catalog Management | Reduced admin workload by 50% due to streamlined inventory processes. |
| Secure Payment Gateway | Maintained 100% secure uptime, building lasting customer trust. |
| User Account Management | Increased customer retention by over 35% with improved engagement tools. |
| Responsive Design | Improved mobile user experience, reducing bounce rates significantly. |
| Search and Filter | Increased product visibility and boosted conversions by approximately 25%. |
| Personalized Recommendations | Raised average transaction value by 30% through targeted product recommendations. |
| Order Tracking | Enabled Cela Coffee’s team to maintain site content independently and effectively. |
| Content Management System | Enabled Cela Coffee’s team to maintain site content independently and effectively. |
| Marketing Tools Integration | Improved marketing ROI by around 60% through insightful analytics integration. |
The Cela Coffee project delivered tangible outcomes: after launch, the client immediately noted improved mobile conversion rates, fewer customer support inquiries, and smoother day-to-day management of their product catalog. Crucially, the Cela team now confidently manages their e-commerce operations independently. This project underscores Jeel Techsoft’s capability to blend technical expertise with practical business outcomes, truly partnering with clients to ensure their digital presence thrives.
Ready to take your online platform to the next level? Connect with Jeel Techsoft today and let’s start building your success story!