4.2x ROAS Growth for Aussie Bathroom Brand via FB Ads Strategy

Facebook Ads Consultation for a Leading Australian Bathroom Accessories Retailer

An established online bathroom accessories retailer based in Australia turned to Jeel Techsoft to unlock greater value from digital marketing. Despite having a successful e-commerce presence on Shopify, the business owner was uncertain about which online advertising channels would provide the best return on investment. That’s where our digital marketing consultation and Facebook Ads expertise came into play.

Industry

Bathroom Accessories Retailer

Client Location

Australia

Platform

Facebook

Service

Facebook Ads Consultation

Business Background

With over 20 years of experience in the plumbing industry, this Australian retailer has earned a reputation for offering premium bathroom and plumbing supplies to DIY renovators, builders, and professional tradespeople across the country. Their catalog boasts over 25 renowned Australian brands, all compliant with national standards and backed by trusted warranties. While their online store offered great products at competitive prices, they needed a smarter way to attract and convert more customers through paid social media advertising.

Goals

Identify the most effective digital marketing channel for product-specific promotions.
Establish an optimized Facebook Ads infrastructure integrated with Shopify.
Drive higher sales conversions from social media traffic.
Enable precise tracking of ad performance and user behavior.
Build a sustainable ad strategy that can scale with business growth.

The Challenges

The client lacked clarity on which digital advertising platform to invest in.
Facebook Ads Manager was not set up or connected to their Shopify store.
There was no mechanism to track sales conversions or customer journeys.
Visual creatives and ad copy lacked optimization for conversions.
Campaigns required expert monitoring and ongoing refinement.

“Our first call with the client revealed how much potential was being missed just because of uncertainty around the right channel. Once we identified Facebook Ads as the ideal fit, our goal was to remove all the technical bottlenecks. From Pixel setup to Shopify integration, every move was planned with precision to make sure their campaign could scale with confidence.”

Yaganavalk Pandya

Digital Marketing Consultant

Our Solution & Approach

Our approach started with a one-on-one strategy consultation to identify the most viable advertising platform. Based on product type, target audience, and budget, Facebook Ads emerged as the clear winner.

Ad Account & Integration Setup

Created and configured the Facebook Business Manager account.
Integrated Facebook Ads Manager with Shopify for real-time product catalog syncing.
Installed Facebook Pixel for conversion tracking and behavioral targeting.
Deployed Google Tag Manager to streamline tracking across the site.
Connected Google Analytics to monitor bounce rates, traffic sources, and campaign ROI.

Campaign Strategy & Execution

Helped the client define ideal customer personas, including DIY home renovators and professional plumbers in major Australian cities.
Built custom audiences using engagement data and lookalikes, ensuring ads reached users most likely to convert.
Wrote concise, benefit-driven copy such as “Save Time. Get Expert-Backed Fixtures.” and tested CTA variants like “Shop Now” vs. “Claim Offer Today.”
Designed mobile-first ad creatives with product highlights, which immediately resonated with visual shoppers scrolling through Facebook and Instagram feeds.

Performance Optimization

Identified the top-performing creative in Week 2—a carousel ad featuring bestselling tapware—which delivered a 3.1% CTR. We doubled its budget and reach, resulting in a 2x increase in conversions by Week 3.
Implemented event-based tracking for actions like ‘Add to Cart’ and ‘Checkout Initiated’ using Facebook Pixel and Tag Manager, enabling us to spot friction points in the purchase funnel.
Reduced Cost Per Acquisition (CPA) by 38% over the first 60 days by pausing low-performing ads and reallocating spend based on ROAS benchmarks.

User Experience Metrics

Here’s how the campaign shaped up within the first 60 days post-launch:

Metrics Tracked	Before Consultation	After Jeel Techsoft’s Involvement
Facebook ROAS	Not Measurable	4.2x Return on Ad Spend
Conversion Tracking Accuracy	Not Configured	98% Accuracy with Facebook Pixel
Shopify-Facebook Product Sync Status	Manual Uploads	Real-time Sync Enabled
Campaign CTR	~0.78%	2.3% Avg. Click-Through Rate
Cost per Acquisition (CPA)	Undefined	Reduced by 38%
Time Spent on Campaign Monitoring	4–6 hours/week (client)	30 mins/week (handled by our team)

Scale Faster with Facebook Ads That Convert 3x Better

Client Perspective

“The clarity I got from Jeel Techsoft was exactly what I needed. I was running a successful business but didn’t know where to invest in digital marketing. They helped me navigate Facebook Ads with zero stress. Now I can focus on growing my business while the campaigns just work. From integration to creatives, everything was handled end-to-end.”