The partnership will focus on transforming the brand’s social channels into high-performing marketing assets through strategic content planning and platform-specific engagement tactics.
Miami, Florida, USA – April, 2021 – A well-established kitchen accessories brand based in the United States has officially partnered with Jeel Techsoft to expand its digital footprint through social media. With a reputation for offering premium-quality cooking tools since 2003, the retailer is now looking to connect more meaningfully with culinary audiences across platforms like Instagram and Facebook.
The goal of this collaboration is to showcase the brand’s distinct product line in a way that drives conversation, clicks, and conversions. To achieve this, Jeel Techsoft will work closely with the retailer’s in-house team to shape a tailored content strategy focused on visual appeal, product storytelling, and customer interaction.
Initial steps will include developing detailed buyer personas and outlining a monthly content calendar with a mix of product spotlights, how-to content, testimonials, and timely promotions. These efforts will be supported by high-quality visuals—photos and short videos—sourced locally by the brand and transformed into scroll-stopping posts.
Platform optimization will be a key area of focus. Using Hootsuite, Jeel Techsoft plans to test posting times, monitor engagement data, and refine hashtag strategies to boost reach and improve interaction. In parallel, the team will explore the use of Facebook Marketplace tagging to embed direct product links within posts—an approach aimed at driving traffic directly to the brand’s eCommerce storefront.
“For niche retailers, social media isn’t just a branding tool—it’s a direct sales engine,” said Maulik Masrani, CEO of Jeel Techsoft. “We’re excited to help shape a content journey that doesn’t just look good, but performs—turning everyday posts into lasting customer connections.”
Jeel Techsoft is a global digital transformation agency with a presence in India, Canada, and the UAE, offering full-service solutions in website development, UI/UX design, and digital marketing. With a dedicated team of creative and marketing professionals, Jeel Techsoft helps brands grow faster through strategy-driven content, real-time analytics, and platform-specific execution.