This strategic collaboration aims to elevate the logistics leader’s digital presence through targeted SEO services, website performance optimization, and improved Google visibility.
Calgary, Canada – August, 2017 – A well-established logistics company based in Calgary and Edmonton has partnered with Jeel Techsoft to strengthen its digital footprint. With a strong presence across Canada’s freight and warehousing industry, the logistics firm sought expert guidance to overcome persistent website performance challenges and visibility gaps in local search results.
The organization, which specializes in tailored shipping and logistics solutions for small to mid-sized businesses, had been facing declining online engagement due to website speed issues, navigation errors, and ineffective SEO practices. Their in-house team lacked the bandwidth to address these digital concerns while managing ongoing operations—prompting them to seek external expertise from Jeel Techsoft.
As part of the engagement, Jeel Techsoft will conduct an in-depth SEO competitive analysis and initiate a structured digital action plan. Key technical SEO errors will be addressed, including slow-loading pages and inefficient site navigation. These changes significantly improved the website’s performance scores and overall user experience.
To further enhance visibility, Jeel Techsoft rolled out a robust off-page SEO strategy, which included website backlink audits, high-quality backlink building, and local listing management. Low-quality links were identified and disavowed, clearing the path for higher-quality search rankings.
A critical aspect of the campaign involved Google My Business (GMB) optimization. Jeel Techsoft refined the logistics firm’s local presence by conducting a detailed Google Business Profile audit, updating location data, services, and customer-facing information. This move, paired with strategic keyword placement, helped secure top 1-5 rankings in local search results—particularly valuable for regional service-based businesses.
“The logistics sector has seen increased demand for digital-first interactions, especially among B2B clients,” said Maulik Masrani, CEO of Jeel Techsoft. “For service providers operating in high-volume cities like Calgary and Edmonton, local SEO isn’t optional—it’s a competitive necessity. We’re proud to help bridge that gap with data-backed strategies that deliver tangible performance improvements.”
This partnership highlights Jeel Techsoft’s growing influence in helping logistics and service-based industries modernize their digital presence, ensuring faster user experiences, stronger local visibility, and measurable business outcomes.
Jeel Techsoft is a global digital transformation company with offices in India, Canada, and the UAE. The firm specializes in website development, design, and digital marketing services, offering comprehensive support for businesses looking to scale with confidence. From technical SEO to conversion optimization, Jeel Techsoft delivers strategies that move businesses forward.